Let us consider a shop in a public market area with lots of people constantly passing by. Usually with such areas it is easier to get your business going as there is always some hustle and potential customers all around, but even though there are people passing by the shop all the time, very few people actually go in and even less make a purchases. What does this say about the shop? Same scenario for your eCommerce store or website.

Here is where the conversion rates come in and this is why you hire companies for your marketing and advertisement to not only attract people to come in and buy your product, but to analyze your analytics to identify areas of opportunity for improvement.