Our business Digital Footprints are our marks and traces that we leave behind on the internet. These are of two kinds, active and passive. Active footprints are ones we consciously leave behind by sharing information actively on pages of our websites or social media platforms. Whereas Passive footprints are created when data is collected without the owner of the business knowing. This could be a review from a customer, business pages the owner did not create, or even hyjacking of a domain which leads customers to other websites that are not yours when they click on your url.

Businesses need to proactively shape their Digital Footprint on the internet in the way they want it and that will prove beneficial for them, as well as, protect their reputation. In the old days, the only advertisement a company needed to look out for was getting featured in the newspapers or radio but nowadays that has been blown out of proportion greatly. There are so many advertisement options and content being posted on social media platforms and search engines that it is difficult to keep track and the environment has gotten way more competitive since the introduction of various small businesses.